I woke up to this awesome news this morning. Fitbit and Tory Burch will be teaming up to make fitness gadgets into fashion accessories!  Like a lot of people I am super obsessed with my fitbit. The only problem is that it is not the most fashionable accessory. I had actually been talking about this on twitter the other day. So many of us love our fitness tech gear but when you want to dress up, it can be an eye sore. I usually clip mine onto my bra but if you have the arm band or bracelet version that may not be an option.

Although there is no pricing available as of yet. It is a guess that they will try to keep in around the $99.00 price of the fitbit flex. The accessories are said to be hitting the stores in the spring. I know I will be very interested in seeing what they will have to offer. What are your thoughts on Fitbit and Tory Burch partnering up?

Source: TechCrunch

Fitbit and Tory Burch